Best for
- SMEs that want a quick competitor-facing sense check before changing messaging, proof or positioning.
Focused competitor clarity scan
Competitive Clarity Review — Light
£99
A concise public-information-only competitor clarity scan showing the most obvious ways nearby or comparable businesses may look easier to trust, understand or contact.
Public-information-only. No login access. No private analytics. Normally delivered within 3 business days.
Use this if
- Competitors seem easier to understand online
- You want quick public clarity lessons, not a long comparison
- You need a low-risk starting point for positioning improvements
What you receive
- Competitor clarity snapshot
- Public proof and review observations
- Positioning quick wins
- Buyer hesitation notes
- Priority moves
- PDF report delivered within 3 business days
Inside the report
Competitive Light sections in plain English
The image above is supporting proof. These are the report sections in searchable, mobile-friendly HTML so you can see what the PDF is designed to cover.
- 01
Executive dashboard
- 02
Competitor clarity snapshot
- 03
Public proof observations
- 04
Review and VOC patterns
- 05
Positioning quick wins
- 06
Priority moves
- 07
Practical next steps
What you provide
- Business name
- Website URL
- Location or service area
- Business type
- Main services
- Main concern
- Known competitor URLs, if you have them
What EnquiryPath does not need
- Competitor private data
- Your analytics account
- Google Business Profile access
- CRM or sales data
- Passwords or private account access
Delivery and next steps
The PDF report is normally delivered within 3 business days after successful payment and usable intake details. You can use it internally or hand it to your website developer, freelancer, agency or team.
Report outcome
A clearer route from public evidence to practical action.
The report is designed to help you see what matters, what can wait and where buyers may hesitate before they enquire.
See what buyers can compare publicly
Identify the most obvious competitor clarity lessons
Know which proof and positioning fixes to consider first
Sample standard
See the style before you buy
Sample reports are anonymised demonstrations. Paid reports use the customer’s real public website, Google/profile surfaces, reviews, directory footprint, social proof and relevant competitors at the time of review.
Sample report wall
A quick feel for the structure, dashboard pages and fix-first style.
Inside Local Enquiry Growth
Shows public consistency, website clarity and enquiry-path priorities.
Inside Competitive Clarity
Shows competitor clarity lessons, public proof patterns and priority moves.
FAQs
Before you buy
Clear guardrails for a fixed-price report product, not an open-ended agency retainer.
What is EnquiryPath?
EnquiryPath is a fixed-price, public-information-only buyer-confidence review for UK SMEs. It shows what potential customers can publicly see, trust and act on before they enquire, then turns that evidence into practical fix-first recommendations.
Is this an SEO audit?
No. EnquiryPath may look at public Google, website and review signals, but it is not a technical SEO audit, ranking service or SEO retainer. The focus is buyer confidence across the public enquiry journey.
Do you need access to my Google account, website admin or analytics?
No. Standard EnquiryPath reviews are public-information-only. You should not submit passwords, logins, private analytics, CRM records or confidential account data.
What do I receive?
You receive a practical PDF report with evidence-led observations, fix-first priorities and next-step recommendations. Reports are normally delivered by email within 3 business days after successful payment and usable intake details.
What happens after payment?
You receive confirmation, EnquiryPath reviews the public buyer journey for the business supplied, and the PDF report is normally delivered within 3 business days. If clarification is needed, EnquiryPath will contact you by email.
Which review should I choose?
Choose Local Enquiry Growth when you want to improve your own Google, website, reviews and conversion path, Competitive Clarity when competitor and VOC comparison matter most, or the Combined Enquiry & Competitive Review when you want both lenses in one report. Light, Core and Premium options control the depth of review.
Fixed-price. Practical. Public-information-only.
Ready to start the Competitive Light?
Choose a fixed-price, public-information-only PDF review and get practical priorities normally delivered within 3 business days.